Belgrade, Serbia


I'm Nikola Nenin

Senior Product Specialist with a strong passion for leading teams and crafting digital products that leave a positive impact on people's lives.

My expertise lies in guiding startups and early-stage businesses toward achieving their vision and staying ahead in a competitive market.

What I Do

Throughout the product development journey and more than 8 years of experience, I bring meticulous attention to detail, conducting thorough research, and validation, and overseeing the entire lifecycle, from concept to launch. By leveraging my extensive experience and expertise, I ensure that each step aligns with the company's goals and user needs.

Continuous improvement is at the heart of my approach. I actively seek and listen to customer feedback, using it as a foundation for iterative enhancements and delivering products that surpass expectations.

If you're seeking a dedicated professional who can effectively lead teams, drive innovation, and create remarkable digital experiences, let's connect and collaborate. Together, we can bring your vision to life and make a lasting impact in the digital landscape.

May 2022 – Current

Senior Product Owner - Able

As a Senior Product Owner, I oversaw the product development process for four teams: Front-End, Back-End, Web Application, and Mobile Application. My responsibilities included defining the product vision and strategy based on market research, competitors, stakeholders, and customer feedback. I effectively managed the product backlog to prioritize and deliver value while aligning with business objectives.

I fostered transparency by ensuring a clear and comprehensible product backlog, and facilitated cross-functional collaboration for successful product delivery and stakeholder engagement. Monitoring product performance metrics allowed me to identify improvement opportunities and address technical issues. As a Senior Product Owner, I played a crucial role in driving product development across multiple teams, aligning business goals, and delivering value to customers.

December 2021 – May 2022

Technical Project Manager - Spiralyze

During my tenure at a well-known US service provider, I specialized in Project Management, focusing on Web, Software Development, and CRO (Conversion Rate Optimization). Working closely with technical teams and developers, I provided leadership and guidance to ensure exceptional outcomes. I took on numerous delivery tasks, including strategic planning, roadmap creation, progress communication, and resource management.

My coordination skills were evident in successfully running significant A/B tests, managing multiple teams, and driving projects to completion. Additionally, I actively contributed to testing and development efforts, overseeing tests, generating innovative ideas, conducting client and competitor investigations, and implementing robust QA processes. Throughout my experience, I maintained strong client relationships by delivering high-quality results. Collaborating with cross-functional teams, I fostered effective communication and seamless coordination. With a deep understanding of technical aspects and industry best practices, I provided guidance to developers, leading their work toward successful outcomes.

November 2020 – December 2021

Technical Project Manager - Degordian

As a technical project manager at an agency, I had the opportunity to work with over 20 clients, leading and overseeing their Website and Web App based projects. I successfully managed project timelines, scopes, budgets, and implementation plans, while maintaining strong client relationships throughout. Collaborating with Design, Development, and QA teams, I ensured the timely delivery of projects and exceeded client expectations. Additionally, I contributed to technological research, mentored junior colleagues, and implemented effective project communication and documentation practices, while building and leading high-performing teams.

October 2018 – October 2020

Senior Web Developer - Verified CBD

After more than 3 years of development experience in a fast-growing startup with a health-focused product, I advanced to the role of a senior web developer. Throughout my career, I have consistently demonstrated expertise in e-commerce development, debugging, maintenance, support, consulting, and implementations, delivering outstanding results.

In addition to my development expertise, I possess a comprehensive skill set that includes Vanilla PHP, PHP Core, Vanilla JavaScript, jQuery, HTML5, CSS3, Bootstrap, and ES6. Within the WordPress ecosystem, I have excelled in both theme and plugin development. Moreover, my proficiency extends to configuring and integrating tracking tools such as Google Tag Manager and Google Analytics, as well as building and maintaining funnels using platforms like ClickFunnels, iFunnels, and

August 2017 – October 2020

Web Developer - UpWork

As a freelance web developer, while working for more than 30 clients, I have engaged in a wide range of responsibilities encompassing design, development, leadership, and support in the realm of web solutions.

Throughout my journey, I have been involved in diverse aspects of web development, including full-stack development utilizing JavaScript, PHP, WordPress, HTML, CSS, Java, and React.js. I have also excelled in CMS development, crafting eCommerce solutions, and harnessing the power of Webflow and WordPress. Additionally, I have been entrusted with the crucial tasks of monitoring and maintaining custom web solutions, as well as employing my expertise in web and UI/UX design to optimize conversion rates.

February 2015 – July 2017

Web Software Engineer - Esteh

As a freshly graduated software engineer, I embarked on my professional journey as a web software developer, actively contributing to the development and improvement of enterprise software, applications, and services that are under the company's portfolio of services. Utilizing my expertise in Java (core, JDBC, SQL, MySQL), Java beans, JPA, Hibernate, Vanilla JS, jQuery, AJAX, and front-end development (HTML, CSS, Bootstrap), I made significant contributions to deliver high-quality and user-friendly digital solutions.

Delivery [Strategy → Development]

My passion is to produce and collect initiatives, break them down into actionable chunks, and work on delivering incremental value. Deciding which part of the solution should be addressed first on a product roadmap is essential for success.

Data Analysis

I use quantitative data and usage patterns to identify insights that can improve product adoption and generate new revenue streams.

User Experience

With expertise in optimizing user conversion funnels, building prototypes, copywriting, and conducting design reviews, I am well-equipped to streamline your product development process.

Conversion Rate Optimization​

Boosting revenue and customer engagement by improving website usability and increasing the likelihood of a user taking a desired action. With 4 years of experience in CRO, I helped a dozen clients to enhance the effectiveness of their websites and drive growth.

Product Management

My approach involves blending business, tech, and design to discover and create valuable, feasible, and usable products.

Website Development

With a background in Software Engineering and experience as a Lead Web Developer, I create user-centric websites that drive conversions and customer engagement while meeting business goals.